GANGNEUNG CITY ENG - 솔향강릉

    ​- Participated in VITM Hanoi 2024 to introduce unique tourist attractions -

    ​Gangneung City participates in the Vietnam International Travel Mart (VITM) 2024 in Hanoi from April 11 (Thu) to 14 (Sun), as part of its strategy to attract foreign tourists and emerge as a global tourist destination.

    ​The city set up the Gangneung Promotion Pavilion at the fair to promote its unique tourist attractions and culture through B2B and B2C presentations and traditional cultural experience programs.

    ​Vietnam, a young country with young people making up the majority of its population of 100 million, had the fifth highest number of tourists visiting Korea in 2023. To further attract young Vietnamese interested in Korean pop culture, Gangneung City will promote its attractiveness as a K-culture hub.

    ​In addition to Hallyu attractions such as the BTS bus station and the filming location of the hit drama, “Guardian: The Lonely and Great God,” the city will strategically highlight other aspects of popular Korean culture such as winter sports, water sports and marine leisure activities, hanbok, and traditional tea ceremony, as well as local festivals such as the Gangneung Dano Festival and Gangneung Coffee Festival to provide more options for tourists considering visiting the city.

    “Participating in VITM Hanoi 2024 was an important stepping stone for Gangneung City to become a world-class tourist destination,” said an official from Gangneung City before adding, “Based on the strong interest in Hallyu and K-culture in Southeast Asian countries, including Vietnam, we will actively promote Gangneung City’s unique charm and culture to further expand our presence in the international tourism market.”

    ​Meanwhile, Gangneung City is developing and offering customized inbound tourism products for the Taiwanese and Japanese markets in order to become one of the world’s top 100 tourist attractions and the world’s top 100 tourist cities. There are plans to expand to carry out aggressive tourism marketing activities targeting Vietnam and other Southeast Asian countries.

 ​